How it works — Aegis by Rainmkr

Features and how it works

Three stages, running on a loop.

You authorize the connection once; everything after that happens on a schedule you control.

1

Catalog sweep

Reads every field on every ASIN in scope through the Selling Partner API.

2

Regulatory review

Content read in context against marketplace policy and category rules.

3

Recommendation output

Prioritized findings with the flagged text, the rule, and a suggested fix.

Stage 1

Catalog sweep

After you authorize the connection, Aegis by Rainmkr retrieves your listing data through the Amazon Selling Partner API. For each ASIN in scope it reads the title, bullet points, product description, product attributes, category and browse node assignment, and current listing status.

Subsequent sweeps are incremental: the system compares against the previous snapshot and prioritizes what changed, so a copy edit or a new variation is reviewed ahead of listings that have not moved. Plans with continuous change monitoring sweep more often, so a change is picked up sooner.

Scope is yours to set. You can include your entire catalog or restrict the sweep to selected ASINs, brands, or marketplaces.

Titles Bullets Descriptions Attributes Browse nodes Listing status

Stage 2

Regulatory review

Each piece of listing content is evaluated against two rule sets.

Amazon marketplace policy

Restricted product rules, prohibited claim categories, listing and content standards, and the category-specific requirements that apply to your browse nodes.

Applicable regulatory frameworks

For supplements and wellness products this includes structure/function claim boundaries, disease claim restrictions, required disclaimers, and advertising substantiation expectations.

The review is content-aware rather than keyword-matching. It reads a claim in the context of the sentence and the product type, which is what separates a compliant structure/function statement from a disease claim that uses similar vocabulary.

By niche

Regulatory frameworks, by niche

The frameworks below depend on your product category. Aegis by Rainmkr reviews listing language against the claims-related rules within each framework — not physical lab testing, and not certification. Naming a regulatory body describes the rules a claim is measured against; it does not imply certification, affiliation, or endorsement by that body.

Dietary supplements & vitamins

  • FDA — flags claim language that crosses DSHEA structure/function boundaries or omits a required disclaimer.
  • FTC — flags claim language that may lack adequate advertising substantiation.

Household & cleaning products

  • EPA — flags claim language that may require FIFRA registration, such as disinfecting claims.
  • FTC — flags “eco-friendly,” “non-toxic,” and “biodegradable” claim language against the Green Guides.

Oral care

  • FDA — flags therapeutic claim language (“fights cavities,” “whitens”) that may trigger OTC drug monograph requirements.

Maternal & lactation products

  • FDA — flags claim language that may imply device classification (a therapeutic claim can require 510(k) clearance; a comfort/wellness framing may not).
  • CPSC — flags claim language against general consumer product safety expectations.
  • Herbal galactagogue supplements follow the supplement framework above, with extra scrutiny on “supports milk supply” claims.

Stage 3

Recommendation output

Findings are delivered to your dashboard. Each one contains six things.

01

The affected ASIN and the specific field or element where the issue appears.

02

The exact text or attribute flagged, quoted verbatim so there is no ambiguity about what needs to change.

03

A severity rating.

04

The rule or policy the content implicates, with a plain-language explanation of why it is a problem.

05

Suggested replacement wording that addresses the issue while preserving the intent of the original copy.

06

A status you can set — open, in review, resolved, or dismissed with a reason — so the same finding is not re-raised on the next sweep.

What the application does not do

It does not edit, publish, or change your listings.

It does not change pricing, inventory, fulfillment settings, or any financial setting on your account.

It does not provide legal advice, and its findings are not a substitute for review by qualified counsel.

See what the connection asks for before you grant it.

Seller authorization